01 - Intended Audience
The first point I want to make in this presentation is the
intended Audience. This presentation is not intended for "all
men". It is not even intended for all the men who are
concerned about Mens Rights or Fathers Rights.
This presentation is intended for men who consider themselves
"thought leaders" or "opinion leaders".
This presentation is intended for men who are cool, calm,
thoughtful, rational, logical. Men who consider themselves
deep thinkers. Men who want to SOLVE THE PROBLEMS of men
rather than continually report the symptoms and complain about
the symptoms of the problems men face today.
That is who this presentation is intended for. Because
of this it is created in the deliberately low key attitude
that I like to use for such presentations. It is a
presentation of some fundamental ideas and a proposed solution
that is simple enough to understand which will be profound in
it's impact of implemented.
The presentation is putting a question to these "thought
leaders" or "opinion leaders". And that question is simple.
Are you willing to join in the MBA and become a promoter of
Are you willing to create your own presentations speaking to
your own audience, talking in their own language, perhaps much
flashier than this one, that men co-operating is going to far
better for the men involved than men competing?
Because that is ALL the MBA is about really. It is really ALL
AND ONLY about men co-operating rather than competing with
each other. When a man comes into the MBA he agrees to
co-operate with his brothers, to help his brothers, to lift
his brothers up, to do unto his brothers in the MBA as he
would want his brothers to do unto him.
The BIGGEST ISSUE among men today is that they compete with
each other. Typically what they are competing for is the
attention of women via the mechanism of money. If you deny
this is the truth? Please stop right here. The question that
faces men in the western world today is this. Are you willing
to join an association, the MBA, where you will co-operate
with the other associates? You are free to compete with the
REST of the men in the world. After all the MBA will only ever
be a very small percentage of ALL the men in the world. There
will be plenty of other men for you to go out and compete
against. But inside the MBA? Are you willing to co-operate
with associates of the MBA so that ALL associates derive
benefit from being in the association?
There are many areas where co-operation is needed. For example
the area of jury trials, peace officers, private investigators
and extending the protection of the law to your brother as he
will extend the protection of the law to you. This is,
perhaps, the most important area where men are well advised to
co-operate. As a "thought leader" or "opinion leader" are you
willing to say to your audience that men must take back the
DELEGATED responsibility of maintaining the rule of law from
the government and do that ourselves? And if not? How can you
complain about the oppression of the current governments world
wide thought the criminal legal systems?
Are you willing to promote the very simple idea that men are
well advised to combine their buying power, their share of
wallet, so as to buy more frequently from man-friendly
companies and to buy less frequently from man-hostile
Are you willing to promote the very simple idea that men are
well advised to start their own companies and operate those
companies outside the jurisdiction of any government so as to
be able to pursue "life, liberty and happiness" for
That is the question facing you, the man who considers himself
a "thought leader" or "opinion leader".
Of course, many other men will watch this video or read this
transcript. They too can think to themselves whether they want
to join in this process of promoting the Mens Business
Association in the creation of a second economy.
02 - Brief review of the web sites that we have acquired
No. We intend that you have watched the MBA Update for May
2013 or that you have made yourself familiar with our services
by reviewing some of the video presentations on our site. If
you have not done so you might have some "knowledge gaps"
about our ideas for products and services that you will need
to fill yourself in on by watching those videos.
We do not propose to repeat ourselves too much in this
presentation for the benefit of those who have taken their
time to learn about our products and services.
We currently offer, or plan to offer, to the public, and in
many cases these offers at to both men AND WOMEN, the
following Services. The links take you through to the details
of the service as it currently is.
03 - The
Current Way Of Selling Products and Services
The services up to Nite Skool above are up and running and available today. You
can avail of any of those services should you so choose. For
the Man Bank down to Private Investigation Services we are
launching these services and we require the registration of
interest of men to bring these services to men.
We are now promoting all these services to many thousands of men
across the man-o-sphere. As more and more men take up these
offers and register interest and we have a reliable backlog we will hire more men to
come into the MBA to work as employees for the benefit of
all the men who wish to avail of MBA services.
Given their support of what I have been doing it will be no
surprise to my audience that the next two employees will be
Bill Greathouse and John Rambo (anti-feminist soldier of
Boycott American Women fame). I do have a number of other men
I have been working with that I wish to give employment to.
These are brave men who have risked their lives for years. So
far as it is in my ability I will give jobs to the men who are
most deserving of those jobs. I think that is only fair, don't
The Mens Business Association will only be in a position to
provide the coming services and provide valuable services to
men and valuable employment to men if it is supported BY MEN.
I have talked extensively about how men refuse to help men in
public. You can always visit my personal channel to see these
presentations. However, in the English speaking world men
helping men is simply not done.
Let me explain it by way of a short example I sent to another
man just today. This example sets the scene for how we will
market MBA Products and Services to men.
Example 1. A man has a friend over to dinner. His friend is a
plumber. During the dinner the man asks his plumber friend for
some "free help with my plumbing". What is the likely response
in the west? The plumber will be insulted. He might think "the
only reason you invited me to dinner is to get some free
plumbing". He might say "you are a man, do your own plumbing".
But whatever happens? We all know that if a man has another
man over to dinner who is a plumber and then asks for some
free time to fix some plumbing that this is not going to go
down well with the plumber. Any dissenters? Please leave
On the other hand. If the man who needs the plumbing done says
"Joe, I have some problems with my plumbing. What is your
hourly rate? (Let us say the plumber replies). Great. I am
happy to pay you for your work. After we finish dinner can you
please take a look at what needs to be done, give me an
estimate, and we can sort out a date when we can both be here,
We all know THAT conversation is going to be just fine because
the man offered to pay for Joe the plumbers time when he asked
for his "help".
Example 2. A woman has a friend over to dinner. Her friend is
a plumber. During the dinner the woman asks her plumber friend
for some "free help with my plumbing". As she does that she
bats her eyelids, swings her cleavage in his direction and
pretends to be a "dumb blond" who does not know the first
thing about plumbing. What is the likely response to THAT in
the west? Well Joe the Plumber is going to fall all over
himself to "help the damsel in distress". And he will PROUDLY
tell all and sundry that he did so.
Question: Who was the person that exhibited sexism,
discrimination and bigotry? Was it the woman? No. It was "Joe
the plumber". The woman just took advantage of Joes sexism,
discrimination and bigotry. And who can blame her? Might you
not do the same if some man offered you some free plumbing
work that you actually needed?
If you think this is a "joke" consider this. When I was in
second year university in 1983 a woman who was doing her
masters in computing science came to class late one day. She
happened to sit next to me. She was quite pretty and blond.
Out of conversation I asked her why she was late. She noted
that she had a flat tire. I commented that was bad luck
because it was raining a torrent outside and had been all
She laughed and said that she got a passing MALE motorist to
change her tyre. I asked how she did that and why she did
that, since she was perfectly capable of changing her own flat
tire. She commented that she just "acted like a dumb blond"
and this passing MALE motorist was quite happy to change her
tire for nothing and why would she change it herself if some
man was willing to do so at no cost to her?
So again. Who was the sexist, discriminatory bigot? Was it the
woman who simply took advantage of the man or was it the man
who was willing to do for a woman what he would not do in a
million years for a man? Of course it is the man who was the
sexist, discriminatory, bigot. This should be clear to you by
Every man who listens to this presentation has seen men be
sexist, discriminatory, bigots day in day out all your lives.
We have had "a woman needs a man like a fish needs a bicycle",
"a woman can do anything a man can do" and "sister are doing
it for themselves" ringing in our ears for 40 years, those of
us who are old enough. But answer the question, how many times
do men change the flat tire of another mans car for free? How
many times do men fix the plumbing of another man for free?
And contrast that with how many times men do such things for
women and are PROUD to do so? You all know the answer to those
So why is this important to the Mens Business Association and
men who will patronise the MBA?
It is important because it needs to be made very clear that
selling products and services to MEN is VERY DIFFERENT to
selling products and services to WOMEN. When selling a product
or service to WOMEN, or men who ACT LIKE WOMEN, what you do is
you give them a "free sampler" or "low cost sampler" and you
get them to use it a few times. Once the woman gets into the
habit of using the "free or low cost sampler" you sell them
the product. The woman, who now wants the product, will find
some way to get some man to pay for it. If you do not know
this is how things are sold at retail to women then I suggest
you go spend some time in retail stores.
Of course "free sampler" can be replaced with "special deals"
or "bundled products". Tesco, the largest retail chain in the
UK, was actually caught offering "bundles" where the list
price of the articles sold separately were less than the cost
of the "bundle" but the women were still buying the "bundle"
because they could not do the math to figure that out. Since
most women are spending "some mans money" they don't even need
to count the cost. That is the MANS problem, right?
The attitude of women to buying things can be summed up in my
wifes comment when she quit work despite the fact we had
signed a mortgage that was predicated on TWO incomes and my
gross income was only about 50% more than hers at the time,
1992. She was on about AUD40,000 and I was on about AUD60,000.
Once income taxes are taken into account that is really only
about 30% difference. We had bought a house with a mortgage
that would take 30% of our COMBINED after tax income. That was
the recommended level of mortgage to take out to get the best
house you can afford.
What did she say? "Just because I signed the mortgage papers
does not mean I have to pay for the mortgage. I own half the
house but as the woman I don't have to pay the mortgage. You
are the man. YOU have to pay the mortgage. So YOU go figure
Yes. She did actually say words to that effect. So apparently,
the largest purchase of a lifetime, a house, does not need to
be paid for if you are a woman. And those who know my story
know that so far Jennifer got 95% of the proceeds of the house
despite not paying for ANY of it. So you can see why women
believe they do not have to pay for things like HOUSES. It is
because they can just as easily STEAL THEM via the family
So you can see how much easier it is to sell to women than it
is to men. Men have to actually PAY for what they are buying.
So it is MUCH harder to sell to a man than it is to sell to a
woman. A woman merely needs to WANT what it is you are
selling. She does not have to pay for it. So most men who sell
things at retail, like houses and cars, know to sell to the
WOMAN and pretty much ignore the man. Once the WOMAN has been
sold the house, car, gadget she will get the money out of the
This is why you see such a MASSIVE level of advertising aimed
at WOMEN. This is WHY you see ads like this ad for an
expensive new TV from Samsung.
THAT is why you see so many ads on TV denigrating men. They
are selling the product to the woman. It is the WOMANS job,
according to the advertisers, to get the money out of the man.
For that she has a weapon that no salesman at retail can
So, again, why is this important for the Mens Business
Association? It is important because we are selling MBA
services to MEN. In doing so the MEN are going to resist
buying these products and services to a FAR greater level than
women would. If the MBA was selling services to WOMEN then we
could just denigrate men to the women and they would buy our
products and make you pay for them. Just like my wife did with
Therefore the sales process for the Mens Business Association
products and services will be FAR MORE low key and based on
logic and reason than you will have experienced throughout
most of your life. This is deliberately so. We will present
the details of what you need to know and you can then choose
to buy or not based on full disclosure of the features,
benefits, costs and benefits. We are not going to allow
emotionally manipulative promotions for MBA Products and
Services to other men. We are going to return to "truth in
advertising". Men can either support this concept or they can
continue to have advertisers who manipulate them emotionally
to get the deal.
The other very important point is that in the vision of the
future for the Mens Business Association there will be no
"freebies" or "low cost samplers" that are intended to
emotionally manipulate you to get you hooked on the product.
We WILL allow "community edition" style software and
demonstration software that has an upgrade path to a fully
licensed product. My own company Instant Business Intelligence
does that very thing. But that is to give people a chance to
evaluate the full version of the product BEFORE purchase. This
reduces our cost of sale which we can pass along to our
customers as low cost software.
Another reason there will be no "freebies for men" from the
Mens Business Association, especially in the area of law, is
that men do not appreciate "freebies". "Freebies" generally
only work to sell things to women. When men do work, such as
the sort of law work that I have been doing in preparation to
get to launch MBA Law Services the prevailing culture of men
in the west is to actually ATTACK AND INSULT men who have done
even massive amounts of work for "free".
I am not kidding when I say that even though I put in more
than 4,000 hours of effort and USD500,000 of my own money to
help men these last 5 years the predominant response to that
is from men to ATTACK ME AND INSULT ME. You heard that
correctly. The predominant response is to ATTACK ME AND INSULT
Indeed. A man asked me this week why I insist on being paid
for this type of work. I told him because I get attacked and
insulted if I work for free. I told him I will be respected
and appreciated if I make the man pay for my work. I explained
that the cultural position is that men do not help men for
free, do not donate to men, and they will hate on and
persecute any man who gives them free help most of the time.
At BEST a man who gets free help will disappear and not help
others once his problem is solved. That is the BEST outcome
one can expect.
So. Having put in 4,000 hours of effort over 5 years at a cost
of USD500,000 I now insist on being paid just like "Joe the
Plumber" would insist on being paid by his friend. If you want
something for free like a woman? Then please go and ask some
other man for that and see how you go.
If a man does not value my work then he should not ask for my
help. After all? Every man who comes to me and asks for my
"help" and does not offer to pay me something for the 4,000
hours I have already worked on this matter is telling me my
work is worthless to him. If my work is worthless to him why
would I work for him for free? Many men have even gone so far
as to tell me "well this sort of work helping men in the
family courts is not real work, so you should do it for free."
I usually ask those men "so flipping burgers at McDonalds is
real work for which a man will be paid a wage, but trying to
help him save his life and rescue his children from a child
abusing wife is somehow NOT real work? Can you explain that to
This is usually followed by "But trying to help him save his
life and rescue his children is really important so you should
do it for free." To which I might reply. "So a minute ago it
was "not real work" and it has suddenly transformed into "very
important" and in both cases it should be done for free?"
The next level of argument is usually blatant shaming tactics.
"You should help him because otherwise he might kill himself"
or something like that. Mens efforts at shaming tactics in
this area are laughable.
So. The clear message is this. No freebies for men. That is a
dominant cultural theme in the west. The Mens Business
Association will adopt that culture until it is JUST AS LIKELY
that a woman will help a man in need as a man will help a
woman in need. We all know that I must not hold my breath
until THAT is the case!
Indeed. Because the "free help" is so terribly screwed towards
women and girls today I would even suggest that, in the name
of "equality", as women are so screaming at us all the time,
that we never give any help of any kind to women so as to
"strike a blow against the patriarchy for oppressing women
with all that free help like men being unpaid body guards in
the street for women they do not even know". Feel free to
suggest THAT to all your friends.
04 - The MAN Way Of Selling
Products and Services in the future.
How will this "no freebies" be translated into Sales and
Marketing for the Mens Business Association?
The Mens Business Association is about to revolutionise the
world of business. We are going to totally transform the face
of business, the way business is done, for the men who
participate in the Mens Business Association.
We are going to talk about advertising and how we plan to
connect buyers and providers in a totally new and novel way in
the Mens Business Association. This is not going to be like
anything you have ever seen before except in small cases that
were, generally, not successful in the face of it being far
easier to sell the same product to women using emotional
manipulation. The MBA Products and Services will be
overwhelmingly sold to MEN. Therefore we will forgo the sales
mechanism of emotional manipulation of women to get them to
take money off some man to give to us.
Those MBA Businesses that start up that sell products and
services to WOMEN? They can knock themselves out with
emotional manipulation of women to get some man to pay for the
product or service. They can denigrate men all they like if
that makes their business more profitable for the MEN who are
running it. There are PLENTY of manginas out there who will
never join the MBA. If MBA Associates dream up great
advertising campaigns to get women to take money off those men
and give it to them? more power to them I say.
Similarly? If MEN sell products to MEN that use depictions of
women that are "upsetting" to women? The MBA Law Courts will
uphold the fine tradition of freedom of speech and freedom of
expression. As long as the woman in the depiction is of age
and consented there is no law broken. If women complain? We
will tell them that it was "just a joke" and ask "can't you
take a joke"? That is what they do to us even for ads as
offensive as the above Samsung ad.
Let us now discuss how products are sold to women at retail
today via the various web services. Let us consider Google,
Facebook, Yahoo and Microsoft as the major players in the
"freebies" stakes that are selling ads to women to buy
something that some man pays for. We could also consider all
the cable TV and broadcast TV and broadcast radio as well as
What are they ALL doing?
What they are ALL doing is blasting out ads to massive numbers
of people. And I mean MASSIVE numbers of ads to MASSIVE
numbers of people. 80% of the retail spend is going to be
spent by a woman, usually using some mans money. So who is
paying for all those ads? The VAST MAJORITY of those ads are
paid for BY MEN. Who gets the dubious benefit of many of the
products and services? Mostly WOMEN. Some of the rubbish women
buy with mens money has to be seen to be believed. Not the
least of which are womens magazines. Go read a copy of CLEO.
You will see what I mean by "dubious benefit".
Does marketing have to be this way? Does marketing have to be
blasting out gazillions of ads to people where those ads are
not relevant? Even in cases like Google, Facebook and Yahoo
the algorithms to present the ads is still woeful. And don't
even get me started on amazon. I bought my then 13 year old
son a Play station portable and a few games in 2006 and I am
STILL getting emails for PSP games when I have been buying
data Warehousing Books consistently for 15 years!
Is all this blasting advertising to all and sundry the BEST
way to promote things to men, intelligent men, men who know
what they want? I would argue no. And let me tell you why.
Way back in 1993, twenty years ago now, my client, the Mutual
Life Company in Australia (MLC) performed a test. That test
was a direct mail test to determine how effective we could be
with direct mail. By way of accident we were able to customise
about 40% of the mailout and we had to send out the other 60%
without the customisation. It was for increasing pension
payments (superannuation it is called in Australia). The
reason it was "by accident" was that the programmer had
written poorly performing code and it exceeded the time limit
placed on a job on the mainframe when it had about 40% of the
file processed. Because we could not afford the time to
go and fix it and re-run the calculation engine we "went with
what we had".
The results were astonishing. Far more astonishing than we
could ever have imagined in our wildest dreams. The response
rates and money sent back to us was MORE THAN DOUBLE for the
customised letters we had sent out. We had discovered "the
bleeding obvious". That if you customise the message relevant
to the person you get a better response rate. But not just a
little bit better. You might well DOUBLE your response rate.
We took these results to the responsible manager who then
campaigned to run more tests. We were very new to this "direct
marketing" of life insurance products in 1993 and so we needed
to run tests to make sure we could isolate the causal factors.
What happened next was to change our view of the world
Without going in to too much detail we were selling an
"accidental death" life insurance product. These are very
simple products. You pay an annual premium and if you are
killed by accident then you beneficiary gets the payout. We
were buying list usage from two partner banks. One bank was
getting us 0.8% response rates and the other was getting us
1.2% response rates. We were paying the banks according to the
take up rates not the letters out rates so it was in their
interest to try and get the lists to improve. We did not have
the details of the customers so we could not improve the
We gained permission to go against our own life customer
database with a serious provision. We were not allowed to talk
to any person who had signed a new policy in the last 15 years
or who was a current client of any agent of the life company.
That meant we were only allowed to talk to "orphans" (no
assigned agent) who had not purchase a product in FIFTEEN
YEARS. We figured that would be a VERY cold list indeed. We
were expecting a rate back worse than 0.8%.
We dug around in the customer database for a week or so trying
to identify ay sizable group of clients that we might talk to
that met the provisions we had been given. Eventually we found
them. This will take a little explaining. In the 1960 and 70s
in Australia there was a BIG SALES PUSH by the life insurance
companies to sell people on the idea that their children might
go to college one day. The product that was created was a
"child endowment fund". These were typically to mature on the
childs 18th birthday and were typically sold to be AUD1,000 on
the Childs 18th birthday. I had one. My brothers each had one.
In the 60s AUD1,000 sounded like a LOT of money. Many parents
thought that putting aside some money for the child so he/she
would have AUD1,000 when they turned 18 was a good idea. These
endowment funds sold like wild fire. Alas, when inflation ran
at near 20% in the 70s it was soon obvious that AUD1,000 was
not going to be nearly as much as it was expect to be. When my
parents gave me my AUD1,000 endowment fund at 18 in 1982 I
gave it back to them and my dad bought some new sun shades for
the windows on the house. In 1982 AUD1,000 might buy you small
second hand motorbike! Hardly a "college education" as had
been sold 18 years previous.
Now it was 1993. And those people who had their endowment
policies purchased for them in the 60s looks just like me. I
was born in 1964. I was 29. I had two small children, two
teenage children, and I was the sole income earner. There were
are LOT of people born in the 60s who looked similar to me.
Further. The VAST majority of these old endowment policy
holders had NEVER bought a product from MLC. The endowment
policy was bought for them by their parents and it terminated
on their 18th birthday. So we asked for permission to send out
letters to the children in care of the PARENTS. Most of the
people we talked to about this idea laughed at us as "crazy".
These people would never buy accidental death based on a
letter sent along to their parents, surely?
But you don't test? You don't know. So we selected a
list of just 1,000 and we did a mail out for the 1,000
expecting to get maybe 10 or 20 responses if even that. Inside
the 4 week test period we had received 180 purchases! A few
more came in late as per normal. We were ASTONISHED. An 18%
purchase rate to direct mail was UN-HEARD OF. The rule at the
time with direct mail was 1% bad, 2% good, 3% throw a party.
18% was OFF THE CHARTS.
We believed there had been some sort of strange anomaly and
that this could not be replicated. So we ran another test of
1000 names on a list to see how we went the second time.
Amazingly this time we got 200 purchases! a 20% response rate
from direct mail to people who had NEVER bought a product off
us and NEVER talked to one of our agents!!
So then we tried 2,000, another 2,000 and another 2,000 so we
had done 8,000 names from our list all up. Response rates
settled at 18%. We had 35,000 more such people on our customer
database and so we went after them all with this accidental
death product to get their addresses and current details.
This experiment and related work showed us something very,
very, VERY important. That direct marketing was a FAR more
potent tool than might have otherwise been believed. In 1993
the VAST majority of marketing was "above the line" meaning
that you did not know who was going to see your ad. A mail
piece was a minimum of AUD2 or about USD1.50 a piece and so
you needed fairly decent response rates to cover the direct
Computers and analysis were expensive and so creating these
databases to detect which customers to send direct mail to was
relatively expensive and time consuming compared with
everything else. But the breakthrough of highly targeted
customised direct mail which gained very high response rates
changed our entire way of thinking in the life insurance
As it happened IBM took over the IT shop of this client and
eventually removed me. The Director of Marketing position was
taken over by my old Director of Marketing at IBM and I was
"persona non-grata" after 5 years of ground breaking research
with this client. IBM could have retained me but in their
wisdom they knew better and told me to be on my way! LOL!!
I was then offered a job with Hitachi Data Systems who was a
direct competitor of IBM. It was not at all unusual for people
who had been mistreated by IBM in some way to go and work for
Hitachi Data Systems. Naturally I used what I had learned over
the preceding 5 years to develop proposals for my prospective
clients at Hitachi. Many of my clients were overseas so I did
not tread on the toes of my old client too much. But what we
found in the second half of the 90s was clear. Below the line
marketing, where you know who the recipient of the direct mail
is and you use that information to offer "the next best
product" is far more effective than above the line
After this time, 2000, came the likes of Google, Yahoo, You
Tube, and Microsoft.
In 2001-02 I did the Business Intelligence System for a
newspaper in the US. I actually designed the data models and
some of the applications for Sybases Media Data Models, Sybase
being a large database vendor that was later bought by SAP.
During that project I became very expert at the whole process
of selling advertising to buyers and putting it into
newspapers. Newspapers are all about advertising, not so much
about news. They often make 90% or more of their money from
advertising rather than from circulation fees. This is why
they are dying out. The advertising money is going to the
likes of google, facebook, yahoo etc.
One of the things we were doing on that project was coming up
with new ideas for connecting advertisers with consumers. The
newspaper already had contracts with lots of advertisers. They
were the leading newspaper in the region with 120,000
households out of a possible 500,000 getting their Sunday
edition. 25% home delivery penetration for a newspaper is
pretty good in the US.
They had 120,000 active customers who got at least one
newspaper per week. What could be done that was innovative
that could not be copied by the then "upstarts" google and
Yahoo. Remember, in 2001 google and yahoo were still tiny but
they were eating away at the newspapers ad revenue.
One proposal that I put forward, that was never acted on, was
this. Because we already had 120,000 people we knew, lets
build a web based application where they can register and then
tell us more about themselves. Most specifically, let them
tell US what they are interested in buying when it comes to
items of reasonable ticket size.
Most people, when buying a product or service, consider the
higher priced items for a while before they jump in and buy
it. Men do this especially. Men will tend to research
what it is they are about to buy, compare features and
functions, compare customer reviews, compare prices, and only
THEN do they tend to buy. This is a very typical buying
pattern for a man who does NOT have a woman pushing him to buy
what SHE wants to buy. If there is a woman involved the
purchase is FAR more likely to be driven through the woman on
an emotional basis than the man on a more rational basis.
In this proposal I was talking things like cars, computers,
TVs, stereo systems beds, wardrobes, sofas, dining room
tables. These relatively high priced items. The idea was to
get the newspaper subscriber to tell us what they were
thinking of buying next and for us to slim down his selection
via our knowledge of our advertisers and send him a voucher
that could be printed and taken to one of our advertisers who
had pre-agreed a discount level for the person carrying such a
Because it was a big ticket item the seller could check with
the application that the voucher had not been previously used
and was valid for this discount. When the voucher was used by
the customer the retailer would enter it into this web based
system so the voucher was marked as being used. This would
guard against fraud.
The whole idea for the newspaper was to enable the advertiser
to skip the "advertise in the newspaper" step and allow direct
connection between the advertiser and the seller based on the
voucher which would be printed by the subscriber on their home
Another idea was for advertisers to pay the newspaper to be
able to send emails to the subscribers who met certain
profiles to make special one off offers with expiry dates. So
if a subscriber had said they were in the market for a new car
of a specific make and model the car dealers in the area might
pay for the privilege of making an offer on that specific make
and model as opposed to merely advertising in the car section
of the newspaper.
Of course, one of the arguments against doing this sort of
thing in the newspaper environment is that you are proposing
to eat into the existing revenue streams via a new product.
This is never popular and this never went forward, as I
However, all you men out there who are listening to this?
Consider these questions:
Fantasy? No one ever thought of this before? Hardly. Many of
these ideas were actually in "The Road Ahead" by Bill Gates in
1995. As Bill Gates said "we usually over estimate the effect
of technology in the 5 year time frame and underestimate the
effect of technology in the 10 year time frame." It is nearly
20 years since he said that. In 1995 Microsoft was completely
oblivious as to the effect the internet would have. They were
pretty much in denial that the internet even existed.
So Bill Gates ideas in the advertising area were predicated on
email and not on ads being displayed in a web browser as per
Google, Facebook and Yahoo.
There has been a collapse in the price of running web sites
that can be used for registration and capturing information
about a person. There has also been a massive increase in the
ease with which emails can be sent. Indeed, it is now quite
cheap to start up an email service and provide online email so
that sending emails between members of the MBA could be just a
local smtp server transfer away.
This leads us back to the position of asking the question. "Is
there a better way to connect buyers and sellers than what is
being presented by the various large vendors?"
Or, perhaps more importantly? Is there a better way of
connecting reasonably intelligent MEN who are buyers with
other reasonably intelligent MEN who are sellers of relatively
sophisticated products and/or services?"
An even better question might be "Do men need to be lulled
into a heightened state of propensity to buy by using
"entertainment" breaks between the selling breaks?" I like to
juxtapose the usual "we had ad breaks in the show" to "we have
show breaks between the ads". We have seen that the
advertisers and TV show producers have worked magic to create
TV shows that are pure "entertainment" so as to make women
more suggestible to the purchase in the ad breaks.
This is one of the reason why you see so many shows that slam
men now. It is to soften the women up psychologically so as to
be more suggestible during the ad breaks. Most TV shows and
most advertising on TV is aimed at women now because, as we
keep being told, women spent 80% of the money, if not more.
The proposal of the MBA, the Vision of the Future, is this. We
leave the providers of products and services to their man
bashing to sell stuff to women just as much as they like.
Indeed, if women will buy stuff just because the message
bashes a man then men are fools not to make money off women
and their mangina men by doing that.
For selling reasonably sophisticated products and service to
MEN, the vision of the future is to have a registration site
like the Mens Business Association and social sites like
Man-Book but we use email and presentation to man-book pages
to present the products and services that the man has
PROFILED HIMSELF as being interested in.
The site would allow the man to tell the Mens Business
Association what he is thinking of buying next. It will also
allow him to set preferences for the types of products and
services he would like to receive emails for or be presented
with ads for. The advertiser would pay THE MAN for presenting
the ads, NOT THE MBA. If you view a lot of ads or receive a
lot of emails and you never buy from any of them then the MBA
will downgrade your "advertising value" and you would not
receive the best offers.
In order to receive the best offers you would be responsible
for managing your own profile to accurately reflect the
products or services you wish to buy. Then when you are made
offers by various MBA Approved Suppliers we will be able to
track if you actually accepted the offer via a voucher number.
It is in the interest of both the seller and the buyer to
record the sale via the voucher number because that helps in
the feedback loop for improving the algorithms. The reason I
put my background into this presentation is that I, and my
colleagues, are some of the best people in the world at
matching needs to products and services. We have been doing
this on and off for nearly 20 years.
If we were to be able to gain a registration database of men
in the millions? From all over the world? We will be able to
use our skills to present you with the "next best item" you
are looking for at a price that no one else will be able to
beat. Why? Because we will have taken out the "advertising and
sales and marketing costs". However, the KEY to making this
sort of large retail analytical system work is the willingness
of men to register and then to buy products and services
through the Mens Business Association so that we can create
this second economy I have been talking about.
If men continue to buy through the likes of Amazon, Google,
Facebook, Microsoft. If you continue to buy from advertising
pushed at you through newspapers, TV, Radio. If you do not
decide to join in and create a whole new way for manufactures
to reach REAL MEN who are buyers? You will have to live with
your situation for some time to come. Nothing will transform
unless men transform it.
If you decide that you, personally, are going to be part of
this brave new world? That you are prepared to be a part of
the experiment that will collect the buying power of large
numbers of men and allow us to use that buying power in our
negotiations with suppliers of products and services? Who
knows what the future might hold? There are a lot of men all
around the world who have been severely alienated by the level
of man hatred they have suffered. If even a relatively small
percentage said "we are going to do our talking with our
wallets" we would soon see man friendly suppliers beating a
path to our door. Some of our men might even invent new
products to compete with the existing providers and brand them
man-friendly products so as to appeal more to men.
The proposal is that we would start with some fairy specific
high tech products. These might be phones, PCs and other
electronic equipment. Items that are relatively small,
relatively widely available already through the likes of
Amazon. Indeed, in early days we might ride on the back of
Amazon a little until we get volumes of purchases established.
We might also start with intangible products like books,
videos, education services. Products that can be delivered
electronically are very useful products indeed to market via
the Mens Business Association. Services like Consulting or
programming are also very well suited to the Mens Business
Once we get volumes of purchases established we will be able
to set up our own retail outlets. The products can be shipped
to the retail outlet to be picked up or directly shipped to
the customer. In many cases, if the price of the product is
high enough and the size of the product is small enough very
little warehousing needs to be done. Another alternative is
that men who already run a retail outlet for other sales might
choose to also become a retail outlet for MBA.
For example. How many men run small PC repair shops? Lots.
There are PC repair shops in ever city in the western world.
Indeed, I have one not more than 100 meters from where I stay
in Germany. It is very centrally located. Anyone coming into
the city area could drop by that shop to pick up a package.
Pretty much ALL small PC repair shops are run by men.
Those PC repair shops could very easily become the pick up
point for high tech medium cost products sold to men in the
local area of the PC repair shop. A LOT of PC repair
shops actually come to your home to fix your computer and
other high tech devices.
Let us just look at one simple example. A small firm called
"Tech Dudes" in Oklahoma City. Here is their web site.
As you can see they do in officer repairs of PCs and other
tech equipment. If you need the Tech Dude to come to your home
then you can pay them to come by. If the Mens Business
Association gained 1,000 members in the greater Oklahoma City
Area how easy would it be for the Mens Business Association to
say to the Tech Dudes "we would like to offer you the position
of our retail outlet so that you would be the warehouse for
orders placed by our members. We would get the manufacturer to
ship in bulk to you, you would break down the shipment and our
associates would drop by to pick up or pay for you send it
locally via whatever DHL style service."
Naturally Tech Dudes would be paid for their service. And
probably just as importantly every associate that gets a
product through the Tech Dudes would be a potential customer
for the Tech Dudes.
Now. How many men like us live in the Greater Oklahoma City
area? Tens of thousands. Were those men to combine their
buying power rather than leaving all the buying power with the
RETAILERS where it is today then those men could go back to
the product providers and driver a better bargain for the
purchase of the products.
Basically? The Mens Business Association would be exploiting
the willingness of more intelligent men to buy the best
products and services with less "sales and marketing" expense
than is associate with women and the reduced cost of sale
would then be passed to the associates.
05 - How Will We Go About
Promoting the MBA And These Ideas?
Some years ago I read a book which should have been called
"Subject: The Bleeding Obvious". It had been recommended to me
by a colleague and I decided to buy it and read it on a
flight. The book took a long time to tell me something that
everyone in marketing already knows. If someone else refers
your product or service to one of their friends then the
likelihood the friend will buy that product or service is well
over 10x the likelihood they will buy that product or service
should you approach that person directly as a provider.
As I said "Subject: The Bleeding Obvious".
I am going to use my own company to give you an idea of how we
are going to do things in the future for MBA Products and
Services and MBA affiliated companies.
My own company, Instant Business Intelligence, recognises the
fact that personal references from friends are far more likely
to end in saes than a vendor approaching a prospect directly.
This is reflected in our Reseller Program. You can read about
it on this link if you would like to.
We take the position that if a client of ours is an installed
account paying maintenance and they introduce our products to
a colleague, say on the golf course, and that colleague goes
on to buy our product, then a 50% commission of the license
fee is payable to our clients company. If the client does not
want the money then he can ask us to give the 50% discount to
his friends company. This only applies if we have never talked
to his friend in our mail outs etc. The 50% commission is for
a client of ours getting a sale for us that we would never
have gotten in the first place because we did not have contact
details for his friend.
This is, of course, a not new idea. Some companies have people
sell their products and services to their friends as the
standard business model. Amway and Avon are two companies that
encourage people to sell products to their friends. What
could be more in the interests of all parties? If you have
bought a great product or service don't you want your friends
to also have the benefit of this great product or service? If
you can get the cost of your purchase back, indeed, even
make some money for your company by getting more people to use
a great product or service, wouldn't you want to do that?
The usual problem with approaches like Amway and Avon where
commissions are clearly paid to the friends personal benefit
is that the friend is often very poor at selling and often
overzealous about selling. I think we have all had a friend
try and sell us Amway products a little over zealously at some
point in our lives!
This approach of having people recommend products and services
without a PERSONAL direct benefit is a basic idea of the Mens
Business Association. A person who promotes a product or
service without a personal direct benefit is called a PROMOTER
in marketing speak. A person who sells a product or service
with a direct benefit is called a SALESMAN. One of the basic
ideas is to get men to PROMOTE the best products and services
to other men based on first hand experience and NOT based on
reviews for vendor whores who get undeclared kickbacks from
vendors for making such recommendations.
In a similar way we also have testimonials from real people
who have their contact details in our testimonial section.
By having the real person with their contact details in the
testimonial the prospective client can be sure the testimonial
is real. They can even contact the client who created the
testimonial. You can read our testimonials here.
We even have a video that was produced by Netezza, one of the
leading Business Intelligence Database Vendors, which was
later purchased by IBM. Here is that video if you would like
to see it.
The very fact that IBM purchased Netezza for USD1.8 Billion
was a very blatant admission by IBM that they had gotten
things very wrong as far as building out DB2 as the data
warehousing database. Microsoft also bought Datalegro which
was just a big an admission they had gotten that wrong with
SQL Server as well.
The video shows two gentlemen by the names of Brian Ganley and
Sean Kelly talking about a project where I was the lead
consultant on site for the project. Notice that Brian
Ganley says on the video "somebody I knew had used Netezza and
said that it works, go and have a look at it." This is exactly
how reference selling works. Brian Ganley and Carephone
warehouse called Netezza, not the other way around. Carphone
Warehouse has gone on to be one of the best, if not the best,
Netezza reference account in the UK.
Brian Ganley is now one of the most vocal supporters of the
SKA/IBI products that we put in to CarPhone Warehouse. We sold
and implemented data warehousing data models for the Talk Talk
landline/broadband division which is now a 4 million
subscriber landline company that generates just short of GBP2
Billion a year. To have someone of Brian Ganleys professional
stature make a video and praise our ETL and praise the way in
which we implemented this project on the Netezza machine is a
massive achievement for a small company like ours. This just
shows you what can be achieved if your product or service is
good enough, even if you are a small company.
This example from my own company is exactly how we see the
Mens Business Association promoting MBA Products and Services
in the future. By word of mouth with personal references and
testimonials. For example, across the man-o-sphere there
are many men who work in IT as Business Intelligence
consultants in the areas of IBI Products and Services. By me
using my own company as an example of how we will promote MBA
Products and Services it is very possible some men in the
man-o-sphere will pass along my companies details to his
colleagues who work in this area. This sort of thing happens
all the time.
There is every chance some man who has been worked over in
divorce like me will see this video, see the products and
services of my company, and decide that I seem like a decent
chap who has put in a lot of time and effort to help other
men. There is every chance he will pass my company information
along to his Business Intelligence IT Manager with a note
saying "Take a look at this. This guys company seems really
interesting. He claims he can halve our costs of building BI
Systems. He did CarPhone Warehouse so he has got to know what
he is talking about."
I certainly hope this happens because when a product or
service is passed to you by a friend or trusted colleague you
are at LEAST 10x more likely to buy it than a direct approach
by the vendor.
Having products and services passed along to men by friends is
very important because we live in a world were men, in
particular, have become very sceptical of the claims of
vendors. This is because the vendors have been able to get
away with telling lies about their products and services as no
one is willing to point out when vendors lie about their
products and services.
One of the best interviews I ever read that showed this
indifference to customers was with Larry Ellison who is
founder and CEO of Oracle. In the 90s Oracle had a very bad
reputation for losing data. Larry Ellison was asked if any of
his customers had ever asked for their money back because of
the high frequency with which Oracle damaged or lost data.
Larry laughed and said words to the effect "I do not recall
anyone asking for their money back off the top of my head, but
we have constant calls from customers asking for help to get
their data back!"
Rather than being a rather shameful admission from the CEO of
a DATABASE COMPANY it was treated as a light hearted joke.
Sure, Larry Ellison ought to try and get away with that if he
can. But it shows you how even the biggest of companies can
get away with shoddy products and services and treat data
retention as a JOKE even in a database company.
With such attitudes as this it is hardly any surprise men are
so sceptical about the claims of vendors now.
06 - In Summary
To summarise what we have talked about in this "Vision for the
We have taken a very low key, non-glitzy approach to this
presentation for a very specific reason. We want to approach
the men who will be the promoters of the ideas, products and
services of the MBA on a cool, calm, collected, logical and
rational manner. We do not want to "hype" these ideas and
approach them on an emotional level.
We would like those men who are bloggers and opinion leaders
in the man-o-sphere to give logical and well reasoned thought
to the idea that men start to co-operate and collaborate
rather than remain fragmented and competing. Many men are
staring to realise the truth in what I have been saying for
many years. That our worst enemy is other men. The white
knights like "Joe the plumber" who will fall all over
themselves to help a woman but would never help a man for free
in a million years. The man haters who condemn men who are
working hard to help other men. These men who say to me "why
don't you get a real job" implying that saving mens lives and
re-introducing the rule of law is not a "real job" like
flipping burgers at McDonalds is a "real job" that he would
expect to be paid for.
These men are the enemies of men like us. They believe that by
prostrating themselves before women publicly and attacking
other men they might be given a little "attention" by the
However, the man-o-sphere has grown dramatically over he last
5 years since I first became aware of it. There are now enough
men to launch the Mens Business Association to gather up
registrations and to work on the "second economy" that will be
outside the control of any government entity. Just look at the
subs various men have.
Bernard Chapin - 7,000 subs
Stardusk - 4,400
Man and Woman Myth - 11,000
Barbaraossa - 10,000
The Spearhead - 70,000 unique IPs per month
Then there are many other bloggers in the Mens Area who have
thousands of readers. There are man mens sites with thousands
Today the vast majority of these men are divided. They
squabble and argue like little children. They are all trying
to convince the others of the superiority of their ideas while
they are nearly ALL missing the point. If they co-operated
commercially they would ALL benefit. So the proposal to the
"thought leaders" and "opinion leaders" is this.
Are you willing to promote the idea that men are most welcome
to continue to argue with each other and be divided in the
areas of politics, religions, feminism etc but be UNITED and
CO-OPERATE in the area of using their money so that they can
influence the providers of products and services to lower
their prices and to build a second economy outside the control
of the existing governments? Because a second economy that
provides lots of products and services will ALSO provide lots
of jobs. Indeed, after some time the MBA affiliated businesses
should be able to take jobs away from other businesses based
on being more competitive in the open market place.
Are you prepared to promote to your readers and your friends
that Men in the Mens Rights area are very well advised to put
their differences to one side for a while and co-operate so as
to unite against the far larger number of mangina men and
white knights who are so pleased to be their enemies?
And if you are prepared to promote such are you willing to
promote the idea that men register to the Mens Business
Association site and pass us their email addresses so that we
can communicate to them all by email as we launch our new
products and services that they need or want.
The success or failure of the Mens Business Association will
rest on SOME men being willing to co-operate and collaborate
to create the second economy. Not ALL men, not even a sizable
minority of men. Just SOME men. I would imagine less than 1%
of all men would be more than enough to run a very robust
second economy making products and services much cheap and
providing tens of thousands of jobs for the men who work in
MBA Affiliated businesses.
That is my proposal gentlemen. It remains to be seen if men
will take it up in any significant numbers.
To add a little spice to the whole game we will soon be
announcing the ability to buy shares in the Mens Business
Association. This will make it possible for men to have
something "at stake" meaning the possible growth of the value
of their shares if the Mens Business Association is
There is, indeed, no real "upper limit" on how successful the
Mens Business Association could be. MBA affiliated businesses
could grow to very substantial sizes as they will be directly
competing with any other business they choose to compete with.
MBA affiliated businesses will be free to contribute something
back to the overall association so as to expand new business
areas should they choose. But there will be no obligations.
Everything will be voluntary and by contract.
In my view there is a very real possibility that the MBA will
grow to be a very substantial range of affiliated businesses.
This is possible because we have an unassailable competitive
advantage. We offer the equal protection of the law fairly and
justly for all our associates and all our associates
customers. No one else offers this.
We also offer an association where men will show other men the
respect they have earned. No one else offers this either.
So, that is my proposal gentlemen. If you want to discuss it I
am peternolan9 on skype and
If you want to make public replies please feel free to let me
Thank you for your time.
Your brother peter/joschua
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